Marketing To Moms : A Multi-Billion Dollar Market

Marketing to moms may be just what your business needs to jumpstart your profits. Many marketers miss out on this golden opportunity. Many stay at home moms spend a good portion of their time online either shopping or running their own online business from home. Do you have a product or service moms would be interested in?

Mothers pretty much control everything that’s bought for the home. New moms are always online looking for information about raising a newborn. They are very concerned about safety and their children. Their are hundreds of niches where you should and  can market to moms.

This article will let you know some of the reasons why it’s so important to market to the moms out there.

The goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.

Why Is Marketing To Moms So Important?

Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the budget of some third world countries.

Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the bacon but it is the moms who decide how to spend it.

They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.

Any husband that shops for these things is going to consult their wives before buying them.

Why?

Because wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That’s over 70 million women we are talking about here. It doesn’t get any bigger than that.

Think about all of the tasks that moms handle in a day. They take care of the housework, shuffle kids from school to sporting events to other activities, cook dinner and manage the finances.

In order to keep everything straight, they employ a wide variety of technology. It’s not uncommon to see a mom sitting in the park watching her kids play while listening to an iPod or browsing the Internet on her iPhone.

Mommy Bloggers Are All Over The World Now

Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids.

 To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes. Their buying power has increased exponentially with their knowledge.

This means they are a huge source of traffic to your website for you.

Traditionally the only products marketed towards women were household products and cooking items. This goes back to the archaic thought that a woman’s place was in the home. That has been a huge detriment to many companies in the past.

Most companies are making amends now and see the tremendous value in marketing to mothers.

Women and moms have made an imprint in the business world in many areas. Women are not limited to office jobs; they are CEOs and CFOs. They run huge corporations.

They don’t just surf the Web, they are becoming entrepreneurs in the home with widening influence over Internet marketing. Thousands of moms now make a living as Virtual Assistants where they can perform all their work from the home.

Having moms shun your product because you are not marketing to them means you may be losing out on thousands of dollars a month to keep it simple…

Marketing To Mom What The Future Holds

. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.

So it’s common sense to figure out a way to get your message out to the moms out there. If you are a mother you should be deeply involved in the mommy bloggers network. There are moms making nice income from their blogs.

Learn what they are doing. The biggest mistake we make as online marketers is trying to reinvent the wheel.

Men we can’t give up and think we can’t break into this huge network. If you offer an excellent product or service I suggest you too look at new ways to get your products in front of moms.

They want honesty and marketers they can trust. If you want to make a bad name for yourself quickly in this market screw over a few moms. The mommy bloggers will tear you to pieces.

So we know marketing to moms is one of the largest markets out there. It’s growing everyday. You need to figure out where your product or service can benefit mothers the most and start marketing to them now.